How do readers find the books they love?

That’s easy. Cover art.

In a bookstore, staring at 1000s of books, how do readers remember that book they finished a month ago? How do they find that writer again? And how do they know that book is written by the same writer that they enjoyed last month?

Because it’s repeat customers that make writers successful.

Answer? That’s easy. Cover art.

Yes, cover art answers both questions. And M.A. Lee discusses cover art as a Branding technique in her newest release Discovering Your Author Brand.

Continue reading “Discovering Your Author Brand ~ Inspiration”