Here’s something not sexy.

A brand for writing is a contract with the reader.

Here’s two more.

Brands identify quality work with artistic effort.

They serve as a stamp of approval for the customer.

Yeah, yeah. You’ve heard that before.

Look around, and you’ll spot lots of flash-bang presentations on creating author brands. As more writers become self-published and traditional writers try to increase their marketing, the Author Brand is a hot topic.

Everyone talks about it. Few people can explain how to do it or give instructions to follow.

Well, gee, here’s another book, too. How is Discovering Your Author Brand different from the other books in the marketplace?